an exclusive space reserved for the prestige brand
ROLEX WATCHES & Woertys Knokke
In March 2015, Woertys opened a boutique entirely dedicated to the Rolex brand on the Kustlaan, in the Zoute district of Knokke-Heist.
In keeping with the highest level of quality and service, the Rolex boutique pays tribute to the everlasting nature and the perfection of the Rolex brand.
With a surface area of 135m2, the boutique offers a sumptuous showcase for a wide selection of wristwatches, in particular the Oyster Classic and Professional models, many of which are in 18-carat yellow, white or Everose gold.
The boutique also includes a workshop and an after-sales service department staffed by Rolex-trained watchmakers who guarantee the excellence on which the brand has built its reputation as a leader in the sector.
While the characteristic brand image developed at the Geneva headquarters in line with the Rolex graphic charter is a constant throughout the boutique, the Knokke boutique uses distinctive symbols and signs which capture the essence of this unique retailer. “Given the proximity of the sea and Rolex's long-standing association with the ocean, particularly in terms of waterproofing, the boutique also exploits the theme of the marine universe,” explains the owner of Woertys.
On entering the Rolex boutique, the customer is immediately immersed in an atmosphere inspired by water and the sea, reflecting the very history of the brand, which created the Oyster model in 1926, the first water-resistant wristwatch which marked a turning point in the history of watchmaking. The maple and walnut parquet flooring of the sales area evokes the deck of a ship. The brand's emblematic golden crown adorns the entrance, the walls, the showcases and even the handle of the front door.
The boutique is adorned with the most elegant and refined materials and furniture - polished walnut display cases, bronze fittings, table tops and panels in cream leather, setting the stage for a shopping experience which matches the luxury and refinement of the Rolex watches on display, and the positioning of the Rolex boutique in Knokke.
THE ART OF MAINTENANCE AND THE CARE OF YOUR WATCH
The workshop and the after-sales service department put all their know-how into providing a permanent quality service. Staffed by Rolex-trained watchmakers, they maintain Rolex watches in line with the brand’s extremely high quality standards.
To preserve the value of your timepiece, it is important to have it serviced and maintained regularly. These interventions should only be carried out by an authorised service centre, which will ensure that every watch leaving the workshop meets the original functional and aesthetic specifications. After any complete overhaul, the customer receives a new two-year warranty for his or her Rolex watch.
A leading brand in the Swiss watch industry and headquartered in Geneva, Rolex enjoys an unrivalled reputation for quality and expertise worldwide.
Its Oyster watches, all of which have certified chronometric precision, are the symbol of excellence, performance and prestige. A pioneer in the creation of the wristwatch as early as 1905, the brand is behind many major innovations in the field of watchmaking, such as the Oyster model, the first water-resistant wristwatch launched in 1926, and the automatic winding system with Perpetual rotor introduced in 1931. Rolex has filed more than 400 patents in the course of its history. As a fully integrated manufacturing company, Rolex designs, develops and produces all the essential components of its watches in-house, from the casting of gold alloys to the assembly of the movement, case, dial and bracelet components, including machining and finishing. Rolex is also actively involved in promoting the arts, sport, entrepreneurship and respect for the environment through a wide range of sponsorship activities and philanthropic programmes.
All Rolex watches are produced in Switzerland to the highest standards of excellence, are water-resistant to a depth of 100 metres, are fitted with a manual self-winding movement and are covered by a five-year warranty.